Threads Publish: AI Tool

Publish a video or image to a connected Threads account.

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Overview

About this model

Updated Jul 16, 2026

Threads Publish integrates muapi directly with your connected Threads account, allowing you to programmatically post videos or images to Threads alongside captions. Connect your Threads credentials once, then use the API to publish unlimited content—perfect for automating social media workflows, batch-publishing seasonal campaigns, or integrating Threads distribution into your content generation pipeline.

Instead of manually uploading each piece of content, use muapi to define the account, media, caption, and placement settings, then watch your content go live instantly. This is ideal for content creators, agencies managing multiple brand accounts, or platforms that generate content and need to distribute it across social networks automatically.

1Automate publishing of AI-generated videos to your Threads feed automatically
2Batch-publish seasonal or campaign content across multiple brand Threads accounts
3Integrate Threads distribution into a content creation pipeline (generate → review → publish)
4Schedule and post carousel or single-image content with dynamic captions from your application
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Pricing & Value

Cost analysis

muapiapp$0.02 per generation

Muapi charges a minimal fee per Threads publish, making automated social distribution affordable even for high-frequency content strategies.

* Competitor pricing is estimated based on similar model architectures and usage tiers.

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Technical Details

Configuration schema

Account IDinteger

ID of the connected Threads account.

Default Value-
Media URLstring

Public URL of the video or image to publish.

Default Value-
Captionstring

Post caption (supports hashtags).

Default Value
PlacementEnum (2 options)

Where to publish: Reels or main timeline.

Default Valuetimeline
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Implementation Guide

Developer documentation

  1. Connect your Threads account to muapi (this is a one-time authentication step; contact support if you need help with account linking).
  2. Get the account_id for the Threads account you want to publish to (muapi provides this during authentication).
  3. Upload or prepare your media file (image or video) and note its media_url.
  4. Compose your caption—a text description or promotional message to accompany the post.
  5. Specify the placement parameter (e.g., 'feed' for feed posts, or other placement options depending on Threads API capabilities).
  6. Submit the request with account_id, media_url, caption, and placement—your content will be published instantly.
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Common Questions

Frequently asked

How do I connect my Threads account to muapi?

Muapi uses OAuth 2.0 to securely connect with Threads. During the authentication flow, you'll approve muapi's access to your account, and muapi will store the credentials securely. You'll receive an account_id to use in all future publish requests.

Can I publish to multiple Threads accounts?

Yes. If you have multiple Threads accounts linked to muapi, you can specify a different account_id for each publish request, allowing you to distribute content across different brand or personal accounts.

What is the per-publish cost for Threads publishing?

Threads Publish costs $0.02 per post. This covers the API call to publish to Threads; Threads itself has no additional fees for posting content.