What does Instagram Publish do?

It publishes a video or image to a connected Instagram Business account via a single API call. You provide the media URL and caption, and the post is published to Instagram automatically.

Do I need a specific type of Instagram account?

Yes. Publishing requires a connected Instagram Business or Creator account. Connect it once in the dashboard, then reference it by its `account_id` in your requests.

Can I post both videos and images?

Yes. Set `media_type` to `VIDEO` to publish a Reel or `IMAGE` to publish a photo. Provide the media's public URL in `media_url`.

Does the caption support hashtags?

Yes. The `caption` field supports hashtags and is optional — leave it empty to publish without a caption.

How much does it cost to publish to Instagram?

Instagram Publish costs $0.01 per published post, making it inexpensive to automate posting at scale across one or many connected accounts.

Back to Comparison Hub/Instagram Publish Pricing

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Instagram Publish API Pricing

Publish a video or image to a connected Instagram Business account.

Savings Alert67% ↓Cheaper than Fal.ai

About Instagram Publish

Instagram Publish posts a video or image directly to a connected Instagram Business account through a single API call. Provide the public URL of your media along with a caption, and the post is published to Instagram automatically — no manual upload, no switching apps. Designed for creators, agencies, and automated content pipelines, Instagram Publish lets you ship Reels and image posts at scale. Connect your Business account once, then publish programmatically with full control over the caption and media type.

Interactive Savings Calculator

Estimate monthly API spend and compare absolute developer savings.

Monthly API Generations10,000 runs

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MuAPI Monthly Cost

$100.00

$0.01 per publish

Fal.ai Cost

$300.00

Not available

Estimated Monthly Savings$200.00

Annual Savings$2400.00

Detailed Pricing Breakdown

Provider	Estimated Rate	Notes
muapiapp	$0.01 per publish	Publish videos and images directly to connected Instagram Business accounts via a single API call — ideal for automated content pipelines and posting at scale.
Fal.ai	Not available	Does not offer Instagram publishing.
Replicate	Not available	Does not offer Instagram publishing.

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